Rule1: Innovation is new stuff and useful

Looking at the book "The truth about Innovation", i got a very clear idea and which many of you know already that although there is much hype these days about the innovation and innovative systems but it has been there for a very long time. Look around you and you will find that whatever you are and where ever you are its just due to the innovation which has been taking place for centuries. it started even before the invention of the wheal.

As the author rightly says that now is the time for innovation boom and later on will be the time for innovation bust. At present innovation is a fashion for some people and for some it is a fact. The reality is that those who believe it as fact are going to succeed in the long run. this is not going to happen due to the belief they have but due to the reason that their belief will make them strategic in such a way that they work towards their own innovative goals and for those who think its a fashion may well stop growing if they don't change their thinking.

Now talking about the Rule1. It says innovation is new stuff and useful and is described as the definition of the innovation and then it says that it is useful for whom and how new is new. So the answer to the first question is that is it useful for the user (you) or not. If i have a new idea but never worked on it or shared it then there is not going to be any innovation but if i do either of the above then it will lead to innovation. the innovation is the basis of growth. if one likes my innovation as compared to the previously existing solutions in the market then its a success.

Now newness is defined in there ways. it may be an incremental innovation, radical innovation or revolutions. the author points out that in fact one leads to the other starting from the incremental to revolutions. A very good point, pointed over here is that a although its not necessary to follow the steps but mostly that's how it works otherwise your innovation is of no use (Example of Divinci drawings of helicopter).

Then idea of independent and dependent innovation is floated. When we mix and match the previous innovations and it needs some pre-existing components then it is a dependent innovation. if it is a standalone product/service then it is an independent innovation. Most of the modern time innovations are thought as dependent innovations just like Iphone. Its software technology is a revolution to the mobile market but this touch technology has been in use in USA by doctors and others in the medical field.

So whenever you are going to innovate always try to answer the above two questions and if the answer turns out to be yes.... then move to rule 2. which will be up soon

The Truth About Innovation

The truth about the innovation by Max McKeown is really a nice read. It lists down 55 rules related to innovation. In my blog in future readings I will try to cover all of them one by one in detail. I would recommend you all who are interested in innovation to go through this book. Here are some of the comments given in the start of the book. I hope they are more than enough ,interested in innovation, for anyone to go through this amazing book.
"If you want to lead innovation efforts in your company, buy it for everyone so
that they all understand how to create an innovation culture."
Dr. David Gillen, Innovation Board & Medical Director, Pfizer

“For once a book about innovation that does not sound idealistic or impractical.
Max fills his text with great examples and simple ‘rules’ which bring the subject to
life, and at the same time show how innovation is possible anywhere, anytime.
Linda Holbeche, Research & Policy Director, CIPD

“Max’s truths will expand what your company imagines to be possible through
the power of ‘beautiful ideas’ now and in the future.
Bryan Kirschner, Director of Open Source Strategy, Microsoft

“We now live in the Innovation Age. I loved this book – it will help you begin and
continue your lifelong innovation journey.”
David Keene - VP Marketing and Competition, SAP

“Refreshingly helpful and stylishly entertaining: Max gives useful information
which is excitingly new and common sense. This takes talent - something he amply
demonstrates in this thought provoking book.”
Professor David Crowther, De Montfort University

“It’s a great book that shows innovation is about keeping our eyes and minds
open, questioning what we know and reconciling the irreconcilable. To keep at
hand and share widely”

Helene Finidori, Author of The Menemani Blog

“Max has created something of use to both new and experienced practitioners.
The bite-sized essay format is an easy read, and highly recommended for anyone
that wants to get a handle quickly on the business – and process – of innovation”
Dr James Gardner, Head of Innovation at Global Retail Bank