Technology Push and Market Pull

While attending the lecture on new venture financing, the point which garbed my attention was the difference between technology push and market pull. the basic point during the discussion was that it is easier to get the venture financing if the product which is being developed is on the basis of market pull (customer demand)while the life cycle of the technology pushed products is short lived and sometimes it is very difficult even to get financing for such products.

So what is the basic difference between these two types of products. According to SAP market pull is described as
•Envisioning what the customer wants
•Create awareness
•Create demand for customers
•Define appropriate pricing strategy by direct product placement
•Seeking customer knowledge
•Applying customer knowledge
•Reaching for larger customer basis
•Listening to the others
⇒"Seeking customer acceptance"

Market Pull (Source:Companies: Corporate Research Units as Pull Facilitators Barbara Flügge, Till Janner and Christoph Schroth, SAP AG /RESEARCH Lab, St Gallen)

The Technology push products are described as following by SAP

•Envisioning the product

•Invent technology itself

•Create how-to-manufacture scenario

•Define feature driven products

•Create appropriate manufacturing facilities

⇒Stage of product offering and to-be-standards

The figure provided by the SAP for such a product is as under:

Technology Push(Source:Companies: Corporate Research Units as Pull Facilitators Barbara Flügge, Till Janner and Christoph Schroth, SAP AG /RESEARCH Lab, St Gallen)

creativity techniques

creativity techniques are the methods which are used to trigger creativity among individuals or a group of people. these techniques are used for problem solving while thinking for out of the box solutions.

"Most creativity techniques use associations between the goal (or the problem), the current state (which may be an imperfect solution to the problem), and some stimulus (possibly selected randomly). There is an analogy between many creativity techniques and methods of evolutionary computation." (http://en.wikipedia.org/wiki/Creativity_techniques)

SOURCE: www2.epfl.ch/webdav/site/mir/shared/import/migration/Jordi_Abstract_results.pdf

The above graph tells the frequency of usage of these creativity tools mentioned in the figure.

Many of these creativity techniques can be found on following links.

http://members.optusnet.com.au/~charles57/Creative/Techniques/index.html

http://www.mindtools.com/pages/main/newMN_CT.htm

http://www.mycoted.com/Category:Creativity_Techniques

I hope you find above links useful for your educational and business purposes.