The truth about the innovation by Max McKeown is really a nice read. It lists down 55 rules related to innovation. In my blog in future readings I will try to cover all of them one by one in detail. I would recommend you all who are interested in innovation to go through this book. Here are some of the comments given in the start of the book. I hope they are more than enough ,interested in innovation, for anyone to go through this amazing book.
"If you want to lead innovation efforts in your company, buy it for everyone so
that they all understand how to create an innovation culture."
Dr. David Gillen, Innovation Board & Medical Director, Pfizer
“For once a book about innovation that does not sound idealistic or impractical.
Max fills his text with great examples and simple ‘rules’ which bring the subject to
life, and at the same time show how innovation is possible anywhere, anytime.
Linda Holbeche, Research & Policy Director, CIPD
“Max’s truths will expand what your company imagines to be possible through
the power of ‘beautiful ideas’ now and in the future.
Bryan Kirschner, Director of Open Source Strategy, Microsoft
“Max has created something of use to both new and experienced practitioners.
The bite-sized essay format is an easy read, and highly recommended for anyone
that wants to get a handle quickly on the business – and process – of innovation”
Dr James Gardner, Head of Innovation at Global Retail Bank
"If you want to lead innovation efforts in your company, buy it for everyone so
that they all understand how to create an innovation culture."
Dr. David Gillen, Innovation Board & Medical Director, Pfizer
“For once a book about innovation that does not sound idealistic or impractical.
Max fills his text with great examples and simple ‘rules’ which bring the subject to
life, and at the same time show how innovation is possible anywhere, anytime.
Linda Holbeche, Research & Policy Director, CIPD
“Max’s truths will expand what your company imagines to be possible through
the power of ‘beautiful ideas’ now and in the future.
Bryan Kirschner, Director of Open Source Strategy, Microsoft
“We now live in the Innovation Age. I loved this book – it will help you begin and
continue your lifelong innovation journey.”
David Keene - VP Marketing and Competition, SAP
“Refreshingly helpful and stylishly entertaining: Max gives useful information
which is excitingly new and common sense. This takes talent - something he amply
demonstrates in this thought provoking book.”
Professor David Crowther, De Montfort University
continue your lifelong innovation journey.”
David Keene - VP Marketing and Competition, SAP
“Refreshingly helpful and stylishly entertaining: Max gives useful information
which is excitingly new and common sense. This takes talent - something he amply
demonstrates in this thought provoking book.”
Professor David Crowther, De Montfort University
“It’s a great book that shows innovation is about keeping our eyes and minds
open, questioning what we know and reconciling the irreconcilable. To keep at
hand and share widely”
Helene Finidori, Author of The Menemani Blogopen, questioning what we know and reconciling the irreconcilable. To keep at
hand and share widely”
“Max has created something of use to both new and experienced practitioners.
The bite-sized essay format is an easy read, and highly recommended for anyone
that wants to get a handle quickly on the business – and process – of innovation”
Dr James Gardner, Head of Innovation at Global Retail Bank
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