market Share through Maketing - Advertising?

Some days ago i was enjoying a movie "The transporter" and came to knew that there were three movies out in the market in the same series of The Transporter. I liked the first part so i decided to enjoy all of them in one go and while enjoying these movies, i realized how the logos of different car manufacturers were highlighted in all the movies.

Almost, a decade ago, TV, Radio and newspapers where the three main revenue generators for the advertising world. But from the time of modern James Bond movies the trend has changed. We as customers, apart from accepting the new media types like internet, MMS and SMS as means of communicating, have also change the whole advertising world. The new ways of advertising are emerging. For example as i talked about the movies. James Bond series was the first one to promote the BMW autos and later on THE TRANSPORTER series, has promoted BMW, Mercedes and Audi. This type of advertising is, no doubt, more expensive than the conventional advertising but even then companies are attracted to these methods. The conventional media is still in use but the effectiveness of it is questionable as compared to past. So have these companies become so rich that they don't know where to spend money or there is some other issue.

as a marketer, I personally think that the issue is not related to money but the problem lies some where else. The problem is that we have become so used to the conventional media and i may include internet and mobile technology in that category as well, that we don't even notice it. For example, there are so much TV channels out there that whenever there is a commercial break during any program we will switch to some other channel and then come back again later. Same is the problem with the internet. We get so many commercial emails that even without looking at them , we simply discard them.
Companies are trying to grab the attention of the customer in order to increase their customer's mind share, own market share, and increase the profit revenues. They have realized that the effectiveness of ADs in between the programs is falling and whats the solution? the simplest solution lies in the fact that make the advertisement, the part of the program. Now, the effectiveness of such ads is much more than conventional advertising. When a young ad rich guy watches a movie like James Bond or Transporter and he watches the performance of a car out of this world, e is tempted to know which make and model it is and suddenly at the right time the logo of that company is focused and hence it becomes the part of customers' mind. this mind share later on leads to the market share and positive word of mouth (WOM)and ultimately enhancing the market share of the organization.
This type of advertisement is not limited to the car manufacturers only but different type of organizations like mobile phone industry and others are also in the play. The horizon of the advertising is changing.