The author discusses here the realities of life that each and everything physical in this universe is made up of same unit know as atom. Similarly all new knowledge is based on the existing knowledge. The idea here is that nothing can be created from point zero. We all are the same and yet different. Same in terms of physical unit of atoms and different in the sense that how those atoms interact with each other.
Same is the case with the innovation. If anyone of us wants to innovate it is not a good idea to start from point zero and try to create the knowledge or products which already exist in the market. But we shall search through the existing knowledge and then try to develop our innovations on the basis of that knowledge. This will save the time for our innovations and if utilized better than the competitors it will also help in managing the market lead times and hence let us stay competitive.
Author provides a very common yet very interesting example of the wheal. the creation of the simple wheal lead to the creation of so many mechanical and electrical products in every field of life. You may take the example of as small a thing as an analogue clock or as big as a ship or airplane. All used wheal to their benefit.
The idea is do not waste your precious time on creating a product/service/knowledge from scratch but look around you, look into your surroundings and environment to get the stimulus for your innovation and you will find a good combination of pre-existing things which will help you all the way for creating the same thing and yet different.
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