This rule explained in the book is related to the rule 1 described earlier on my blog. By the heading of this rule you can well correlate it with the rule 1. The rule one described that any innovation can be successful only if there is a market need. A market need arises only when there is something missing which customer requires. These requirements can be due to many reasons and one of them is the external environment in relation to your organization.
If your idea would be perfect then what does it means? It means that you will be reaping profits out of it always or it also means stagnation over a longer period of time and if later is possible then i think there would be no new innovations and hence we would not be where we are today.
Now focusing on the fact how this idea has been described in the book. It starts by focusing on the point that there is always room for improvement. Even if your innovation is the perfect one according to the present environment, it would not be the case in the future due to the changes in environment and changes in customer needs and wants.
"There are no ideas complete beyond practical or theoretical improvement. There are no ideas that exactly fit customer’s needs ever or forever. There are no ideas entirely without flaws, defects, or shortcomings. This is good news for anyone who wants to contribute and for any business that wants to grow."
The author provides the examples from the big chains like K-Mart where it changed its slogan several times. It was always low price, always once and then it was Expect More, pay less later. These changes were made due to the changing customer needs. Similarly, Wal Mart was built on the idea of convience shopping and it has done so. It started of as a business where one employee started selling bread to others in the work place and later on this business was taken by the Japanese to the level. The idea of this store is still the same but locations of the stores have changed according to the changes on the changes in the nature of the work of major workforce of any particular location.
In the end regarding this rule I would say that the whole idea is: as an innovator, everyone of us is of the view that his/her idea is the best one and it will work out. Being possessive about your brain child is a good thing but remember, one thing which is perfect today is not going to be so tomorrow and hence love your brain child but also bring up this child in such a way that it is adaptable and able to fulfil his/her future needs otherwise living alone will lead to death of your this brain child.
Hope you enjoy the read... will be back soon with the next RULE 3: A CRISIS IS A TERRIBLE THING TO WASTE.
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