Creativity in Staff and Organization

I have been working on a business plan for starting an electronic media advertising agency. Apart from the requirement of support staff the major question is who are the people going to be the part of organization as all the work in media industry is related to creativity. Also not only the creativity has to be visible in the work but as well as the organizational environment.
In order to foster a creative environment, leading to creativity in my organization, there are certain elements which should be there. For example there should be open communication among the employees which flows from the flatter structure of the organization. Also I have to focus on the fact that there are no prolonged procedures and paperwork involved when any one the organization has to do something. In fact the process has to be quick and easy.
Now when it comes to hiring the staff which will be more creative. There are certain steps which I have to follow certain steps

·What do I want this person to do? (the job description)
·What qualifications, skills, qualities and experience do I want them to have? (the person specification)
·What will I pay them?
·How can I recognize and practice diversity and equal opportunity?
·How am I going to find the right person?
·How will I handle the applications?
·What happens next? (the recruitment timetable)

Now I have to make sure about the diversity among the staff and team members. Diversity in terms of education, work experiences and the previous cultural background etc. this diversity leads to the creativity.

These are the general steps which organizations go through and may seem very generic in nature. But when applied to any different industry and market it provides a clear picture about 3Ws and 2Hs and answers the requirements which I have to fulfill.

Ref:http://www.skillset.org/companies/your_staff/hiring_staff/article_5653_1.asp