I have taken a course on entrepreneurship in my previous degree. It was a comprehensive course but it was completely focused on the new startups and did not focused on how the innovation and entrepreneurship can be utilized in the existing firms, especially very large firms which become more administrative in nature with their growth.
The initial two lectures provided me with a new direction and a new manifestation of innovation. How innovation can be utilized in the existing firms. It is a new idea to me and has provided me with a focus for my own business. Before coming to JIBS I was working on a business plan for launching a Media and Advertising firm. The two courses of Innovation & Business Creation and Entrepreneurial Growth have till now provided me with a new thought process that how I have to develop my business in future.
The lecture on business planning provided an insight on how I can develop a business plan. It gave me a deeper understanding of contents of a business plan like vision, mission, segmentation and strategy development.
2 comments:
Magic..... its a good intro but i think a little detail about the basic concept of entrepreneurship will make it better
Hi Madiha,
the intial post was related to the lectures i attented here at JIBS. so if you are looking for the basic concepts of entrepreneurship then i will recommend you two books.
The paragraph below has been taken from the book Corporate Entrepreneurship (Advances in Entrepreneurship Series)by Jerome A. Katz, Dean Shepherd), .
"The concept of corporate entrepreneurship (CE) has evolved over the last twenty-five years (Hanan, 1976; Hill & Hlavacek, 1972; Peterson & Berger, 1972; Quinn, 1979). Sathe (1989) defined CE as a process of organizational renewal.More comprehensively, Sharma and Chrisman (1999, p. 18) suggested that CE “is the process where by an individual or a group of individuals, in association
with an existing organization, create a new organization or instigate renewal or innovation within that organization.”
INTERNATIONAL HANDBOOK OF RESEARCH ON INDIGENOUS ENTREPRENEURSHIP by Leo Paul Dana, Robert B. Anderson
defines Indigenous entrepreneurship (IE) as the creation, management and development of new ventures by Indigenous people for the benefit of Indigenous people.
I would say that the above two refrance books provide very good research done on both the topics (CE & IE)and cover concepts related to both types of Entrepreneurship. i would recommend you to get hold of these books. it will be really intresting for clearifing the concepts.
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